Wednesday, June 1, 2011

Whos Better?: Milani Liquif'eye vs Urban Decay 24/7

In my search for a comparable eyeliner to the ever popular Urban Decay 24/7 liner in Zero  I believe I have found the answer.
The Milani Liquif'eye in 01 black. This retails for about 6-9 dollars at drugstores, and were ever Milani is sold. This is by far my favorite eyeliner. It is extremely pigmented, a true black eyeliner. It is a smooth and creamy liner that dries fast and once it is set it will not move. It doesn't move, budge or smudge through out the day. The product is perfect for tight lining the top lid and bottom waterline. For me this is the longest lasting eyeliner for the waterline. These are also great for when you want to have eyeliner on but not a harsh line and you can easily smudge it out before it dries to create a lived in eyeliner look. once its dried your locked in till you take it off. I must also mention the packaging. It is in a sleek matte black wrapping that makes it look high end.

Can Urban Decay's ever popular 24/7 liner in Zero live up to this? yes and no.

The Urban Decay liner retails for $18  at Sephora, Ulta, and were ever Urban Decay is sold. UD's eyeliner is equally just as creamy and long lasting but it is not as pigmented. Compared to Milani it still very light and grey and it takes a couple of swipes to get really opaque especially on the waterline, top and bottom. The lasting power of Zero is also not as good as Milani. It smudges faster than Milani and if I run my finger over my swatch there are smudge marks.
The left is Milani and the right is Urban Decay
Swatch completely dry with single finger swipe.

Both Eyeliners work the same and are both very good eyeliners. I however favor the Milani one over the UD 24/7 because it is cheaper and performs better in being much more opaque.


Anonymous said...

i've been looking for a better liner, and i aaaalmost bought the UD one. but thanks to your review, i'm def going with milani!

Vivian said...

hmm never tried the Milani. I've always used the UD 24/7 and it's worked for me pretty well, but I think I'll try the milani. Thanks for the review!

cjx3pooh said...

Hollyannaeree on Youtube has been RAVING about the Milani Liquif'eye, if I was into waterline and tightlining I'd totally try this